What Is Website Analytics?

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Website Analytics

Website analytics is the making use of testing and assessing a website’s performance in connection with search engine optimization, rate, competitors, and the web traffic it receives.

Any website can benefit from some form of site analytics if the results are utilized to improve it, for example, by reducing page size to increase overall speed or optimizing a high-traffic landing page for more conversions.

A user-oriented approach to website analytics

We all agree that having a website that ranks well on Google, is quick, and has minimal use problems is necessary. It is similarly crucial for your organization to recognize your competitive landscape and make the most of your site’s web traffic.

Conventional site analytics assists you in attaining all of the above, with one caution: it will only offer you a clear competitive advantage if your competitors are doing it too. Everyone has access to the same SEO, performance and traffic tools that you use.

But there is another source of information that you can take advantage of, which is 100% unique to your website: the perspective of your users.

Feedback and behaviour analysis tools for website analysis

Your users are the additional source of knowledge you need to grow your website and business. They have all the information you need about what works and what doesn’t work on your website. Behavioural analytics software ( like Hotjar ) helps you collect this insight and answer valuable business questions, such as:

  • Where on a page do people get stuck and struggle before leaving it?
  • How do people interact (or don’t) with the elements and sections of each page?
  • What are they interested in or ignorant of on the website?
  • What do they want from the website or the product/service?

Behaviour Analysis Tools

Behavioural analytics tools like heat maps and session recordings can help you understand how people behave and interact with your website. Heatmaps show behaviour on a page, highlighting buttons, calls-to-action, and other clickable elements that visitors interact with, scroll back, and ignore. Session recordings show how people navigate between pages and help you uncover potential bugs, issues, or pain points they experience throughout their journey.

Tools to analyze feedback and voice of the customer

Analyzing how people interact with individual pages or the site is a source of valuable insight, which becomes even more helpful when you pair it with understanding why they are taking the actions they are taking.

Surveys within your website can be an excellent tool for understanding user feedback. They can help you collect responses when people are searching on your site.

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