Web design focuses on planning, designing, maintaining and creating digital interfaces. Web design refers to the process of creating web pages and designing websites.
And as simple as it sounds, it is one of the most essential elements for attracting leads and potential sales closures.
At a general level, web design is considered the site’s design, that is, from issues such as the background colour to the choice of typography.
And this design is closely related to making the user experience more friendly, especially since there are different tastes and trends, which may vary according to the industries where you operate.
In the same way, designing websites responsive to the user experience has become a norm, although not everyone initially saw it as such.
In digital marketing, it is a critical element in the creation and execution of strategies.
Next off, we will talk much more extensively regarding web design in electronic advertising and marketing, its value, and some rules you must consider if you desire your website to be primary in its area.
What does web design involve?
We have already seen the difference between art and design in that graphic design focuses on typography, colours and other visual elements that together manage to produce and communicate a message.
In web design, graphic elements are maintained, but they don’t necessarily have to be a static format.
One of its advantages is precisely the ability to combine fixed or static elements with interactive elements.
Motion Graphics, illustrations, slides, audio and video are some elements that designers can integrate, which gives them greater freedom to communicate the message and intentions of the site concerning the user.
For example, if the website is intended to promote or introduce your products, including testimonials in video form may be more feasible than presenting them as text.
Web design elements
It sounds almost romantic, but yes, an optimized and well-designed website can generate more sales. Remember that it is the letter of introduction of your company.
With so many options to choose from, getting the attention of a lead is an outstanding achievement. However, it will only do you good if your site is fast and takes up to 30 seconds to open.
Nobody likes to wait, especially when they have other options at hand. So one of the first things you should consider when designing your site is that the loading time is less.
Take care of the weight of the images and the integrations that you make so that your site decreases its bounce rate.
Here we mean that no matter who accesses your site, the user can understand how it is organized and works. This will prevent you from getting frustrated and giving up because you can’t find what you’re looking for.
That is why A/B tests are critical, as they will allow you to know what works and what does not to make timely optimizations and improve the user experience.
One of the most critical points of web design is that it must be readable.
By this, we mean that the elements that make it up, for example, the colours of the different sections, must be friendly and not tire the reader’s eyes. Failure to do so could increase the abandonment rate.
In recent years, minimalism has taken over web design trends, especially those that use it as a background to maximize readability for the user and search engine spiders.
In this aspect, typography is also essential. The colour of your site and the structure are perfect and easy to understand, but if the typography is illegible, it will not work either.
Also, when it comes to a very long section or blog content, you should avoid exceptionally long paragraphs because they can seem heavy and discourage the user from finishing reading.