What is internal link building?

Internal link building is the placement of links on which you can click through to other pages, messages or content within your website. In this blog article, I explain how you can apply this within your site for better results in search engines like Google.

Avoid spaghetti
Often the internal link structure looks like a plate of spaghetti. This means that it takes visitors a lot of time to navigate to a specific page or blog post. A good internal link building is therefore not only important for search engines, but also for the visitor!

100% control over this SEO factor
The advantage of the internal links is that you have 100% control. You do not have to be a Linkbuilding specialist to make improvements. You can be anywhere! How nice is that?

In this article the following parts:

Internal links and their importance
Important factors for internal links
What to look for with an internal link strategy
What is domestic link building?

Internal links and their importance
As mentioned earlier, internal links within your website refer to relevant pages, blog posts or other content within your domain.

A practical example is a link within this blog in the blog article “arkidoweb.com/blog/website-geschikt-voor-seo/” to the blog article “arkidoweb.com/blog/wat-is-seo/.” This is an internal link within the domain/blog of kwaaijongens.nl. Suppose there is a link to a different domain then that is an external link.

Absolute link versus relative link

There are two variants in links: absolute links and relative links. A perfect link is the complete URL including protocol and domain name. While a corresponding link only contains the internal value. An example makes it clear.


“/ blog / what-is-seo /”

The absolute link indicates through its structure to the browser and search engine robots that it refers to a particular domain, this can be an external domain. It is also meant to be. For internal link building, we prefer to use relative links. This shows that the relationship remains within the field. From convenience, I often see the absolute links included in sites because they are filled in by a CMS as such.

Internal links can be found in the navigation structure of the website. In the header and footer and often in the sidebar as well. This is not what I’m talking about in this blog article. I want to take you to internal link building from the content of your page (or blog article) to another inner element in your website.

Why would you use internal links from your content?

There are of course many causes why you want to use internal links from the content. The main reasons for me are:

Floor or more information related to the page or article you wrote about.
To promote services or products that match the content of the page on which your visitor is located.
To improve the findability focused on specific keywords or combinations thereof.
For better accessibility to search engines to be able to scan relevant information.
In my view, internal link building is necessary for good findability. It sometimes takes a bit more time, but the results in Google are stable! Also, you do not need anyone to realize them, and you can work on it yourself. So what are you waiting for?

Important factors for internal links
1: Avoid having too many clicks to your goal page.

Also, pay regard to the size of your website structure with internal link building. Make sure that every page or blog post can be reached within 2 to 3 clicks from your homepage. I can tell you quite tricky. Sometimes it happens to me that more clicks are needed. This must be the goal.

2: Ensure that all your valuable content is linked

Avoid so-called floating pages. These are pages that have no relationship through a link to another page. They swim, as it were, within your domain. Such pages are used, for example, for ad campaigns. By clicking on a Google Ad, you come straight to this. Then such a page also has a specific purpose. In that case, a ‘floating page’ is beautiful, but in other cases, I would advise against this!

The search engine robots now also retrieve this information, but can not find a connection to another page on your website. This can have a negative influence on the ranking of your site. Prevention is better than cure in this case.

3: Limit the number of links on a page

‘Too’ is never good, we also say that in ordinary life. This also applies to internal link building. Avoid too many links to other content from a page or blog article. Be aware of this. Just like with external link building, with internal link building you pass link value to the report that suits you.

4: Use keywords in your link instead of reading more

I often come across sites that still indicate the link to other content in the website with a ‘read more’ indication. Use a logical name tailored to the content of the page. Think of the focus on keywords for the page in question. This is not only clearer for your visitor, but search engines also understand it better.

5: Linking from an image

If you link to an image, make sure that you have filled in the alt-text. This works similar to the logical text link.

Of course, there are more factors to mention, but to what level in detail should you go? With the above factors, you can make a difference!

Internal link strategy for better findability
Domestic link building is an important part to be better found in search engines such as Google. The moment you write valuable content for your visitors with a clear explanation, external parties may make a mention to your content on your website. This is what I call organic outer link building.

1: Refer to links to pages that lead to conversion

Many companies, like us, have a blog platform in which they share content that aims to inform visitors and to link to so-called conversion pages. This can be very aggressive or a bit more subtle. I hope we do it subtly. Of course, we would like to help you and thus earn our living. But that is not the first goal of our blog. We try to answer questions from relationships that enable them to get started. Even if you are not a relationship, you can progress with it.

2: Use internal link building for your main keywords

It is often challenging to find short-tail keywords. These keywords have a lot of competition because many people use them. By building an excellent structure to these pages from internal link building, the keywords get more authority. This will improve the ranking, which means that you also score high in Google with this short-tail keyword.

3: Prevent spam and spaghetti

Keep it natural of course, avoid spam and a knit of spaghetti. Search engines like Google also look at your internal link profile. If this sounds like spam, it has a negative impact. And more importantly: your visitor no longer sees the forest through the trees!

The purpose of this blog article is to give you more insight into how you can use internal link building for your website. I have tried to provide the basis with as pragmatically as possible so that you can get started with it yourself. If you have questions, you can always contact us. This can be done by mail or by calling.

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