An SEO Reseller agency offers SEO (search engine optimization) services while relying on another white-label company. An SEO reseller program functions with two parties: the agency offering the benefits and the SEO reseller. For white-label companies to function, they rely on other agencies that resell their SEO services as their own.
Why Should You Become an SEO Reseller?
Becoming an SEO reseller can bring many different benefits to your business. It can grow the number of products your agency offers. Developing your product line can help attract new clients to improve your overall revenue.
Selling SEO also helps with upselling or cross-selling other digital marketing services. If you offer web design services, it’s easy to cross-sell SEO services to support their new website rank higher on search engines.
Is it Better to Be an SEO Reseller or a PPC Reseller?
Most marketers agree being an SEO reseller offers a higher and more long-term revenue stream vs. being a PPC reseller. 70% of online marketers believe that SEO is more effective at generating sales than other marketing channels, such as PPC. While PPC (pay-per-click) is a valuable marketing channel that can drive leads more quickly than SEO, it’s directly tied to how much money is allocated to the ad budget.
Yes, search engine optimization often has a slower initial momentum than paid advertising. However, it continues to generate leads and sales over time, becoming a more sustainable marketing solution for businesses.
How can businesses take advantage of offering SEO in their product lineup? One option is becoming a white-label SEO reseller. This article will explain what an SEO reseller program is and what that partnership looks like for both parties involved. We’ll explore the benefits and challenges of both scenarios and much more!
What’s the Difference Between White Label SEO and SEO Reseller Services?
White Label SEO
White-label marketing is when a company provides a marketing service or a product under another company’s branding (the SEO reseller). These two companies partner together and fulfil two separate initiatives. The white-label provider runs the show behind the scenes for anything related to SEO. The SEO reseller is responsible for generating new leads, cross-selling, and up-selling to existing clients.
White-label SEO services are a specific type of white-labelling. A dedicated SEO agency provides the reseller partner company with strategy, work, and support that are then delivered to the client under the reseller’s brand. Another term often used is private-label SEO, synonymous with white-label SEO services.
The SEO reseller is the other partner in this relationship who sells SEO services to their existing and new clients. SEO resellers are business owners who operate within digital marketing or a complementing industry, like website development. The goal is to add services to their existing lineup to generate new leads and revenue.
This is common with website design and development, social media, paid advertising agencies, and related organizations. They can add value to their existing clientele by offering SEO and expanding into a new market.