Web design is a creative activity focused on creating the visual part of digital environments and materials. It is in charge of layouts and interfaces of digital platforms such as a website or an app. It creates a visible and functional configuration for the user by distributing and conceptualizing various elements.
The appearance of your website is the first impression that a visitor has of your brand and can invite or repel those who enter it. In fact, some studies show that a visitor to a website will only take 50 milliseconds to decide whether to continue browsing or leave your website.
Remember that every project must respect the basic principles of web design so that it is functional, compatible and attractive.
Features of web design
A good web design must have several characteristics to make it attractive and functional. The combination of these characteristics will guarantee the success of the project. It is essential to know web design standards to create spectacular projects. These are the fundamental characteristics that you should take into account for your web design:
Its visual web design is, above all, visual to make it attractive. Hence, it uses graphic and textual elements, images, videos, colours and all the aspects that, in harmony, will create a pleasant space in which visitors will want to navigate. Here are some interesting backgrounds to use on your web pages.
Allows fast charging
The website should load quickly and offer no obstacles to navigation. Web design largely takes care of this by using appropriate programming language images that look good without compromising the amount of data, among other aspects. How can it affect speed? According to an Amazon study, for every 0.1 seconds their website took, it meant a 1% loss in total sales.
It is responsive
Web design must create projects that adapt perfectly to any device a user browses on. In fact, it’s even more important to prioritize mobile design today because more than 64% of Internet searches are done on a mobile phone.
By implementing this type of design, you will provide a better user experience, as it offers comfort on any resolution and device. You must consider a colour palette for web pages since the colours selected will be the guide for everything you do in your web design.
Even Google highly values this design since:
It is intuitive
Web design should be simple and present clear logic that anyone can understand. This implies that there should be no element without it fulfilling a role within the set.
It is optimized
The work of the web designer currently goes hand in hand with web development and content generators because together, they will be responsible for optimizing a website so that it gains positions in search engines.
Present a structure
Web design is order, harmony and distribution of elements. This is an essential feature so that effective projects can be generated since a website requires specific structuring.
Web design is not whimsical or isolated from context, so it responds to guidelines such as who it is aimed at, the guidelines of the brand voice, and certain specific requests to meet clear objectives. So it would help if you were consistent with all this.
Being web interactive is part of its DNA. So, a web design must be designed to connect and link to the world of the Internet through hyperlinks or links to the inside of the same site or to the outside.
He is communicative
Web design without intention is just a good image, so this feature gives meaning to what you do. All elements in particular and as a whole must communicate, inform, propose or promote, from the contents to the image. That is why elements such as calls to action, web forms, banners and other aspects are used to create a bridge between users and a brand.
It is highly functional.
The usability that is so sought after today is a characteristic that you cannot forget for web design. It’s no use being attractive if it’s not effective. Usability allows the functionality of all the elements that make up a website, which allows users to navigate fluidly.
Achieving an efficient and effective web design is possible. In addition, a designer has various tools that help him in his work, which serve to optimize any of his projects.
What is web design for?
Professional web design is an essential tool for creating a strong brand identity, especially in the visual part of branding. In addition, it plays a crucial role in digital marketing, as it allows you to create landing pages that convert visitors into potential customers, as well as other materials in various formats for publication in digital environments such as social networks, emails and advertisements.
Web design is useful for attracting and retaining the attention of users and visitors to a website. Furthermore, through its compositions, it facilitates navigation in the different parts and pages of a website.
Currently, it is a key piece to boost e-commerce by transmitting a visual message aligning the brand image effectively. Web page design is also essential to generate a great user experience and increase interaction with the audience of interest.
Its function is also decisive for the SEO positioning of a website since its correct management of a web structure will help search engines so that the contents of the website are found in a better way.
If you want inspiration for your projects, here are the best graphic design blogs that can help you.
Importance of web design
In professional web design, it is essential to know how to make compositions respecting the brand image and personality. Below, you will see why web design is important for a brand and in any personal, professional and commercial field.
You get global visibility.
Your website can be a great way to introduce your business to potential customers around the world. After all, the Internet is a global showcase. Specifically, your website is a digital space where you can tell your company’s story and show what you offer and why you offer it.
You attract potential clients.
Your website will be a generator of leads and prospects that you can convert into effective customers with an appropriate marketing strategy. But what happens if you provide the information in a disorganized way or it is difficult to access?
Most likely, visitors will leave your site frustrated and may not return. Keep in mind that 7 out of 10 potential customers will leave your website if they have a bad user experience. That is why web design is essential these days.
You differentiate yourself from the competition.
There is a lot of competition on the Internet, and people stay with whoever offers them a better experience, which is defined by aspects such as simplicity and visual hierarchy.
Don’t lose potential customers because you don’t have an updated website with good content and a structure that allows them to navigate easily.
You win in positioning.
A web design tailored to the client’s needs – in harmony with the brand’s personality, the business model and the industry to which it belongs – is key when positioning your site in search engines like Google since they always prioritize those sites that provide a good user experience.
Remember that if your site is attractive and has a user-centered design, people who visit it will do their best to recommend and share it, so don’t forget to add your social media icons to the home page and key content. of the same.