Web Design Tips And Tricks By Arkido Web

Web Design Tips & Tricks by Arkido Web

Elevate Your Website with Smart Design Choices

Your website is more than a digital brochure—it’s your brand’s front door, your conversion engine, and often your first impression with a new visitor. At Arkido Web Services, we’ve built dozens of high-performing websites, so we know what works and what doesn’t. Below are the practical, no-fluff tips and tricks you can apply now to improve your site’s design, usability, performance and results.

1. Prioritise Simplicity & Clarity

The best websites are easy to understand and navigate in seconds. Some key pointers:

  • Keep your homepage focused: the visitor should instantly know what you do, who you serve, and what next step they should take.

  • Use whitespace generously—let your content breathe. Cluttered layouts confuse users and raise bounce-rates.

  • Limit the number of fonts, colours and styles. A consistent palette and typography system boost brand strength.

2. Design with Visual Hierarchy

Elements on your page should guide the user’s attention, not compete for it.

  • Use larger size, bold weight and stronger colour for headings and primary CTAs (calls-to-action).

  • Place key actions and value propositions “above the fold” or early in scrolled layouts so they’re visible without excessive scrolling.

  • Align text and visuals so that the reading path is natural (in India and most English sites: left to right, top to bottom).

3. Make the Content Readable & Accessible

Great design needs great content structure.

  • Keep paragraphs short: 3-4 lines at most. Long blocks of text lose readers. Orbit Media Studios+1

  • Ensure high contrast between text and background. Poor contrast reduces readability and accessibility. wix.com+1

  • Use headings (H2, H3) to break the content. Sub-heads assist skimmers and support SEO.

  • Avoid jargon: use clear, straightforward language that your audience understands. Orbit Media Studios

4. Focus on Navigation & Usability

If visitors can’t find what they want, they leave.

  • Make your logo link to the homepage—this is a standard user expectation. wix.com

  • Menu should be simple, logical, and consistent across pages. Avoid overly complicated nested menus unless absolutely necessary.

  • For long scroll pages use anchor links or “back to top” buttons to improve usability.

  • Prioritise mobile usability: design menu and touch targets (buttons, links) keeping mobile users in mind.

5. Speed & Performance Matter

A beautiful website that loads slowly will cost you conversions.

  • Optimise images (proper file size, modern formats like WebP) and use lazy-loading where possible.

  • Use clean, lean code and avoid bloated scripts.

  • Employ caching, CDN (content delivery network) and ensure your hosting supports required performance.

  • Monitor metrics like Google’s Core Web Vitals and aim to meet recommended thresholds.

6. Use Responsive & Mobile-First Design

More users browse on mobile than ever before—so your website must perform there.

  • Start with mobile layout as the baseline, then scale up to tablet, desktop.

  • Ensure buttons and links are sized for touch input.

  • Test on multiple devices and screen sizes to ensure layout doesn’t break or get unreadable.

7. Branding Consistency & Trust Signals

Your site should reflect your brand identity in every detail.

  • Stick to your brand colours, fonts, logo usage and imagery style. Too many changes undermine recognition.

  • Display trust indicators prominently: testimonials, case studies, security badges, client logos. These build credibility and reduce friction in conversions.

  • Use professional imagery and avoid generic stock photos when possible—they dilute authenticity.

8. Clear Calls to Action (CTAs)

A website without a clear next step is a missed opportunity.

  • Each key page should have a primary CTA (e.g., “Get a Quote”, “Contact Us”, “View Portfolio”).

  • Use contrasting colours or styles for CTA buttons so they stand out.

  • Keep CTA labels clear: use action verbs and explain what happens next (“Start Free Consultation”, “See Pricing”).

9. Accessibility & Good Usability Practices

Good design works for everyone—including users with disabilities.

  • Provide alt text for images.

  • Ensure keyboard navigation and focus indicators are visible.

  • Avoid using colour alone to convey information.

  • Use readable font sizes and sufficient contrast.

  • Provide captions/transcripts if you use video.

10. SEO & User Experience Are Partners

Strong design and strong search engine performance go hand-in-hand.

  • Use semantic HTML: correct use of headings, lists, paragraphs, and other structural tags helps both users and crawlers.

  • Use descriptive URLs, meta titles and meta descriptions that align with Page content.

  • Embed schema markup where appropriate (e.g., organisation, local business, reviews) to enhance search listings.

  • Link internally: help users and search engines navigate your site easily and discover related pages.

11. Test, Iterate & Improve

Design isn’t “set and forget”. Monitor what users do and refine accordingly.

  • Use analytics to identify high bounce pages, weak conversion spots, or mobile drop-off.

  • Perform A/B testing on different layouts or CTA treatments.

  • Solicit user feedback: real users point out usability issues faster than spec sheets.

  • Make sure your CMS allows easy updates so you can respond to changes in trend, user behaviour or technology.

12. Common Mistakes to Avoid

Equally important is what not to do.

  • Don’t prioritise aesthetics over usability—beautiful but confusing designs fail. Digital Silk+1

  • Avoid too many distinct fonts, colours or graphic styles—they create visual chaos.

  • Avoid heavy animations or auto-playing media that slow down the site or annoy users.

  • Don’t hide your business info or contact details. Users expect transparency.

  • Don’t ignore mobile users or performance issues—they affect your SEO and conversions.

13. Design for Conversion

Ultimately your website must help your business grow.

  • Build intuitive journeys: from landing page to service page to contact form.

  • Show social proof: reviews, case studies, project snapshots.

  • Use engaging visuals and storytelling: humanise your services and show results, not just features.

  • Optimise the forms: keep them short, focus on value, reduce friction.

  • Follow up: use analytics to track form completions, heatmaps to see where users click, and optimise accordingly.

14. Keep Up with Trends—but Don’t Be Trend-Blind

Design styles evolve but fundamentals stay.

  • Stay aware of new UI/UX patterns (dark mode, micro-interactions, voice UI) but only adopt them if they serve your users and brand.

  • Too much chasing trends can create confusion or reduce usability.

  • Regular refreshes (every 2-3 years) help keep your site modern without full rebuild chaos.

Why Arkido Web’s Approach Works

At Arkido Web, we merge design aesthetics with technical precision and SEO smarts. Because we started as a one-person PBN designer and grew into a 25+-member agency, we understand both the micro-details and the big-picture systems. Our process makes sure:

  • Your website is built right the first time—reducing waste and saving time.

  • You have control (via CMS, dashboard, regular updates) not just another “hand-off”.

  • You get growth, not just a pretty site. Your brand story, technical foundation and user journey all align.

Ready to Apply These Tips?

You don’t have to do it alone. Whether you’re building a new site or redesigning an old one, Arkido Web can partner with you to bring these best practices into your website’s DNA.

Email: tripti@arkidoweb.com
Phone: +91 7042128686
Let’s talk about how we can turn your website from “just online” to a high-performing asset.