Access to information is one of the most precious values for human beings in any field of life. And the irruption of computing has enabled us to approach the most varied.
Have you ever wondered why a website appears ranked first on Google when you do an internet search? Are the first options that appear the most reliable?
What is SEO?
The birth of SEO is located in the 90s in parallel to the appearance of the first web pages. Specifically, it arises to facilitate access to information platforms related to the subject or content that the Internet user is looking for. At the beginning of the 2000s, this term gained strength to use the search engine algorithm commercially.
The acronym SEO (Search Engine Optimization) translates into Spanish as “Search Engine Optimization” and is known in the Internet world as Web positioning or Google positioning; Being a process created to improve the presence of an Internet site in the organic results (which are not paid) of the different online search engine that we locate online, among which Google is the most used today.
The basis of their efficiency is focused on persuading online search engines to advise your content to their individuals as the best service to their problems.
Because it is essential?
The main objective is to help users find the information they seek most efficiently. Therefore, the idea is to make your business appear as the first and best solution.
Generating relevant, valuable and quality content is essential to satisfy the user with the results to achieve successful positioning. For this, it is necessary to consider the ‘Keywords’ (keywords), which is how a user writes his doubts in the search engines to obtain answers and solve problems. The study of these words is the basis of content creation.
Positioning yourself in the first results of a search engine increases the chances of attracting customers. Its focus is on giving your website greater visibility concerning the competition. In this way, it improves the possibilities of positioning your brand and selling your products or services, which leads to making a difference and getting loyal customers.
Google takes many factors into account when choosing who will take the top positions in the ranking, and to guarantee positive results, it is necessary to go to experts and their knowledge of keywords.
What you have to be clear about is that by using SEO, you grow as a company.
