What Are The Best Small SEO Tools? And are those legit?

Running a website is all about claiming the major part of people’s attention online and soundly claiming the online presence. With the enhancement of world communication, advanced strategies are used to be in top ranks. The content of the website decides the flawlessness of it and thereby ensuring capturing the attention of the people. The small SEO tools are playing the most important role. This article will guide the readers about the effective use of the small SEO tools and the legalities involved with it. Here are some of the best tools which are a must for every SEOer:

small seo tools

  • Plagiarism Checker the best small tool used for SEO:

Plagiarism is not always intentional, and at times this can also happen coincidentally. This can create a bad impression on the minds of the readers. To have technically fresh content, this tool is quite helpful.

  • Rank Checker: A tool gives us motivation:

You can use this feature of the small SEO tools to know the rank of the website that you are putting an effort in. The rank of the website can be checked in comparison with the specific country, and at the same time, one can even check it in comparison with the world.

  • Keyword suggestion the foundational tool for SEO:

As the keywords are the very foundation of the content and they are going to decide whether the content will trend in the search engine. This is used to get a proper keyword suggestion.

  • DA checker:

This is a tool that demonstrates the performance of the website on the search engine.

  • Page authority checker:

This tool is quite similar to the DA checker, and the only difference is this tool demonstrates how well the article would perform.

  • Grammarly:

This helps to create the content and make them grammatical error free.

  • Backlink checker:

This helps to ensure better ranks of the website. The results can use for the enhancement of the content on the website. This is an important tool that can help connect with the other bloggers, and the availability of the unwanted links can also be checked to the fullest.

  • Broken link checker:

The content can attain fame if there are no flaws in it. The tools are meant to make the content free of flaws. The tool can let one know the availability of the broken links. Thus, this can also be a tool that can come to help by fixing the issue.

Legality of the small SEO tools

Most of the offers of the small SEO tools are legit and especially the plagiarism checker is legit. This helps in the optimization of the articles so that the content of the website can have an elevated rank. The optimization of the articles is done accordingly. Some of them are freely available, and people can access it freely, and at the same time, they are functional as well. Thus, the small SEO tools are legit

So these are some of the tools of the Small SEO Tools that helps in the effective creation of the effective creation of the content, and this is the reason why this is always recommended to choose the Small SEO Tools.

Related resources

How to get google seo certification
About keyword revealer
What is the role of SERP for SEO?
All about prepostseo
What is PBN
Best SEO in Bangalore
freelance web designers in bangalore
Advantages Of Digital Marketing Over Offline Marketing

Hope this article has helped you shortlisting the best small tools to improve your seo? If you have any questions or need any help/suggestion please do write is at [email protected] and don’t forget to leave your comments!

 

How to Sell a Website to a Client in 2019

How to Sell a Website to a Client in 2019

You make websites; and if you also sell web design services to our clients, you are probably doing a good job. The issue is, however, being able to make good websites doesn’t always mean you can sell your web design services to the clients in a perfect way or either you are a good marketing person also. Here I discuss How to Sell a Website to a Client in 2018.

When you sell web design services for a normal human being, your designs become more than an artful effort, they suddenly become a product that you should sell, produce, and deliver. It’s a hard transition for some designers, but it is one you must make if you want to persist as a self-governing expert.

Is it so hard to sell web design services to your client?

Selling anything online can be a hurdle these days. With so many web designers everywhere, it’s hard to stand out among the crowds. The obstacle is, While there is a lot of opportunity for the largest volume, with so many people trying to sell the same thing, the struggle is terrifying.
The basis of this is, the web designers or the web designing companies has it tough nowadays. Web design services are especially challenging because an expanding number of businesses require websites, technology has created it easy for them to do it themselves. On the other hand, those who want more customized solutions usually should select a company or individual who can understand their concept and idea in a healthy way and execute it up to their expectations. That means they should select a dedicated team for them.

Hints for selling web design services to your clients:

Selling anything is about building connections. Focus on these tips to enhance the connections you have with good clients and market more of your web design services.

1. Market the benefits of a website

A pretty website is a form of creativity. Sadly, most businesses are not interested in buying creativity. They are only focusing on outcomes in order on the returns on their investment and enhanced customer’s comfort. Your website should resolve all the issues or satisfy all their requirements.
When selling your website to your client. Show your client how you can help them make more money. As the conclusion, that is what they want to hear.
sometimes, a website is not affordable for smaller companies, so it is necessary to describe what is the benefits of a website for the business and advantages of digital marketing are numerous so in future without the website you will not do digital marketing. Nowadays most of the people are familiar with websites, and the can understand that they need it and without expectation of their costs.

2. Be genuine

In this world market, it is essential to do something that makes you and your services will sustain like a unique service among all the market availabilities. One of the powerful tools to achieve this is by being genuine and reliable to your clients.
Genuinity makes it easier for your clients to connect with you, results in a good relationship. These relationships will leads to sell web design services without even using any marketing skills.

3. Educate your clients about your services

Mainly if you work with small or medium businesses, there will be a situation for learning your clients. Many of them are not aware of what they can do with a well-designed website but you can teach them and sell your website to the client in a better way.
You can show to your clients; some of the things they can perform with a professionally built website.
The next important way to educate them by comparing their business with their competitors beside educate how to choose the best web design company. If you ready to describe or educate the diversity to a potential client, it always works in your boon – particularly if you are good at it.

4. Product Creation

Although you sell web design services, most of the potential clients will prefer to buy products. So you have to sell them like a product to sell the website to clients in a better way.
Some planning need to build a product out of your services. You should plan to analyze your services and experience to calculate the time taken for a task to complete. select no of services and sell them as packages for a good marketing way. Change it whatever you can.
It may be detached but at last; it may be useful for our clients. Converting products as packages will lead to results an enhanced performance, and stops you from catching on projects that are not in your list of interests.
Products can be created with the consideration of all requirement. you should finalize the area that you should concentrate by differentiating it as each industry or services that they looking for. The main thing you should concentrate that, when you sell a website to a customer you should concentrate more on each package instead of all in one solution as one website creation.

Below listed some examples for the products:

  • Restaurant site
  • Builders site
  • Real Estate site
  • Health care site
  • Education site
  • E-commerce site
  • Astrologers site
  • Financial Site
  • Informatory site

5. Connections for your communications

Connections are more important in this marketing process. If you wanted to sell a website to your customer then you should build a strong networking among your market; Because a business is more than selling or marketing a product /services. Business is the art of delivering an excellent product or services as per customers expectations.
The time when you are searching for a new client you should start with your local community. Start with an email campaign to the local business holders and try to join local business organizations too for explaining more about your products and services. Like this small initiatives, you can sell your website to the customers who are looking for it or at least they will get aware of your services.
you should avoid the traditional selling methods when it comes to selling a website to a client. We can avoid email marketing, cold calling and instead of we can create a personal connection with each customer. This will leads to the long-term relationship.

6. Provide offers with web design

You are a web development company in Bangalore although you can provide some offers with the web design services. Don’t worry about this; you can collaborate some other companies or freelancers to providing this small offer on your services.

Listed few of the services below:

  • Responsive to all devices
  • SEO compatible
  • Website management and hosting
  • Website customer service
  • Internet marketing services
  • Graphic design
  • Social media profile creation

The above-listed services will show that you are more concentrating on your client’s success in their business. If they are the startup you can explain the website design process for startup.

Before you start selling…

Using the steps that mentioned above you can show your uniqueness in this well-competitive world, but your company should have the talent to showcase your identity too. You should have a good portfolio to showcase to your clients with your website also; case studies also will help in this. This struggling will be there until you became an established website developer; Till this, you should need some extraordinary portfolio to show your clients to take the decision that they should work with you or they need a help to grow in their business. These are the things How to Sell a Website to a Client in 2018.

Arkido Web Consulting – A web development company in Bangalore

We are a web design company based in Bangalore (Silicon Valley of India) and we are offering interactive web design services to startup, small enterprises, NGOs and etc…Arkido Web is holding enough team to develop the attractive and user-friendly website to all business. For packages and prices contact us immediately…

Best Places to Put Contact Forms in Website

The Contact Forms or Enquiry Forms are called Lead Generation Forms in Business Terms. Because these forms get the details of the user based on the interest the user has in your website or Business Landing Page. The UI/UX makes the user trust the website and makes him/her provide the details those we required to use in our business.

You need to make sure that You are making it very easy for the user to provide the details by placing contact forms an inappropriate place of the website in order to get more inquiries from the visitors.

In this article, we will show you up the best places to place the forms on your Website or Landing page

Get More Leads from Contact Forms

All Websites are evolving through the best practices to put more details about the business to visitors to get the good understanding of it. No matter which industry you belongs to:

  • A Business owner needs of customers
  • A sales guy require Leads
  • An eCommerce Store looking for maximum sales conversion
  • An R&D Team looking for client feedbacks.

The Website should be able to guide the user to scan through the page to get the idea to help the visitor understand what is about and what you’re looking from them.

best web design company practices the A/B testing for the better placement of forms and Contents with a Good Website designer.

You need to place a call to action buttons or pop-up forms or some sort of things to make your client guide through to fill the forms. The form can be anything as your business needs like newsletter form or inquiry form or even a SignUp Form.

So, How will you decide what is the best place and practice put the right form in right place? Well, Read on…

Here are some good place and practices to place many types of forms:

i) Side Bars

One of the easily readable positions of any web page is a sidebar. You can place any form over there with other contents or Menu Links to seek the visitors’ attention. How To articles or Blog posts have a high conversion rate for Sidebars but it’s not only limited to these.

You can get an advice from a web development company in Bangalore for this website enhancement. We focus worldwide from Bangalore.

ii) Contact Page

The name stands for itself, The Contact Page generally have contact information. By Placing Forms over there, We have a better probability to get the visitor filling the form as the Business contact details also provided explicitly.

But make sure that you are explaining clearly why the visitors have to give their details in the form. List your contact details including phone number, Address, and Emails.

iii) About Page

As you will be detailing about the Organization or Business – You are already gaining the trust of the visitor. Thus placing the Form here will also yield the results and attention of the visitor. You can place minimal forms such as contact or Newsletter here in the page in midst of the contents or in the sidebar or underneath of the page.

iv) Footer

Always try to place a newsletter form in the footer which is clearly visible to the visitor in all the pages. Forms with very minimal fields can go in the footer. Usually, the users will look for more link about the business in the footer, So if they could get periodic details about your business in the format of a newsletter, They are ready to invest the space for a form.

v) Sliding bars and Pop-Ups

The attention-seeking pop-ups or actionable items are always a good place to put a Form by making the visitor to enjoy more benefits like offers or secrets or tips. The visitors will be eager to receive these by filling a form if your actionable item is eye catch or having better Look and feel.

All these methods will surely help you to maximize lead generation. Please comment your thoughts and more findings. We will update our article if required. Thanks!

If you need any help on any Web User Experience, Contact Us today. Arkido Web is committed to providing the best service to satisfy clients. It’s one of the best web design company in Bangalore.

Difference Between Static and Dynamic Websites

Difference Between Static and Dynamic Websites

Most of the time when you come across this terms in online or you can hear this words from some of the web designers, you should know the difference between static and dynamic websites so that only you can determine the good solution for your website.

Simply we will explain this from a web development company in Bangalore. In Static websites, are those with content that cannot change without developer editing its source code, but Dynamic websites also having same source code we can edit without the help of developers. When we are using static and dynamic websites for our company or organization, it has lots of coding in the backend but the visual is the same for the user. We should know the important purpose of both Static and Dynamic websites.

Static Websites

Static sites are mostly used to portray something about the organization, it is used to show only the information about the organization to the clients. We cannot change the content while the user seeing our site, this kind of static websites are created by HTML and CSS coding with the help of text editors. This website is suitable for unedited organizations.
The static website is always showing the same pages to the clients, even we can add multimedia files like images and videos. However, this static website always welcomes the clients with the same contents and images until we alter the page source code.

Dynamic Websites

In a dynamic website, we change the content dynamically while the page is running on the client browser. These websites using server-side programming languages like PHP,Asp.net and JSP etc. We can change the contents at the runtime. Dynamic websites using server-side code to handle events, it manages session and cookies, and it will store and retrieve data from the database. Dynamic websites are mainly used for e-commerce websites, online form applications, social networking sites, Regular updating sites etc.
A dynamic website has the capacity of showing different content for different visitors from the same source code. These websites have all kind of media like videos images but whenever the user wants to change that he can change, so it gives a good experience to the user.

Uses of Dynamic Websites

Dynamic websites will give a lot of purposes, for example, the dynamic websites have its content management system (CMS) where you can upload your contents regularly. When we have a blogging website or an e-commerce website then you need to update your content daily, every time we can’t expect the developer to change our contents. Responsive designs are giving more attractive to the dynamic websites. Its suitable for all devices.

Everyone Should know the benefits of responsive web design. Dynamic websites are suitable for SEO capability, so we can get good traffic and valuable customers for our business. This kind of dynamic websites is very much useful to when we are doing digital marketing. We can easily create landing pages while doing digital marketing.

The Advantage of Digital Marketing

In this competitive world, we should stand among other with good websites. If we are looking for customers from our websites we should do digital marketing like SEO, Google ads, Social media presence, and ads and etc. It’s very useful to get valuable customers, that will enlarge your business. Everyone should know why digital marketing is important and advantages of digital marketing.

Development steps of Static and Dynamic

Static website design process done by HTML and Dynamic sites are created by PHP, JavaScript, Asp.net like etc. Also, Dynamic pages are created by Ruby on Rails and some kind of frameworks
• Static sites are load quicker than Dynamic one.
• In static site content changing is a very difficult task, only the developer can change it. But in the dynamic site, we can change the content my own.
• Static sites file extension is like .html or .htm, Dynamic one extension is like .php, .asp, .jsp
• Static sites are creating HTML and CSS, Dynamic sites are creating by using server-side programming languages like PHP, JSP, ASP and etc.
• Static websites are a cheap method and low-cost one, Dynamic websites are little costly than static but it’s having more useful purposes. Choose dynamic sites if you are updating the content frequently.

Which one do we choose?

Most of the peoples prefer dynamic websites because that have many benefits. Before proceeding this you must choose the best web design company in Bangalore. Dynamic websites are reducing ongoing maintenance, reduce the complicity to manage the data and giving SEO support too. In the dynamic site, we can add more future add-ons like data feed and comprehensive site search.

Some of the key point we should keep in our mind while creating dynamic websites, its development cost is high because it requires more complicity coding, another complicity is dynamic website needs high-end web hosting. Who are all in business they should know the Difference between static and dynamic websites.

How To Download Youtube Videos Of Different Devices

If you own a smartphone and / or tablet installed with the Android operating system, you probably are no stranger to the fact that it is possible to do a lot of things with it. Alas, just watch a TV program or some videos on the web so that your data package (data mobile) go up in smoke without having time to say phew. In this article, we will explain how to no longer ruin your mobile internet package. How? Explaining the easiest way to download YouTube videos with Android so you can watch it when you do not have an internet connection. Then, this is also what a mobile serves … to be nomadic at all times. Otherwise, what’s the point in owning one?

YouTube video downloads: the rules and how to do it

Before you begin, here is some information to remember

When it comes to uploading YouTube content, it’s important to know the terms of use that are in Google’s online video hosting service charter. To quote them, here are the rules:

  • 1) “Internet users have the right to recover any legally published free work”, provided that there has been no circumvention of DRM strictly defined by art. L331-5 CPI (a protocol or a simple anti-leech device is not a DRM) and provided it is used privately. 
  • 2): “Legally formed agreements are the law of those who made them; they must above all respect the law and submit to it, in accordance with the principle of the hierarchy of legal norms. In other words, the conditions of use must, in case of conflict, bow to the law.

More explicitly, YouTube says – in the margins of French law – that you can take ownership of all types of content hosted on its platform, but only if it is free. That being said, YouTube does not condemn users who download content monetized by advertising or paying; through a subscription, provided – again – that you make a purely personal use. Once again, your actions – if they are illegal – will not be reflected on the site of AndroidPIT since we will have warned you under the law that is transcribed in the rules of use of the service of YouTube.

How to download a YouTube video with Android

Unlike other mobile operating systems that are more limited, the advantage of Android is its openness to the many possibilities / benefits we would have never suspected the existence of a second, finally if Apple had managed to drown the planet with its iOS. Fortunately, the people questioned themselves and did not let themselves go. Today, iOS is still there, but it must face fierce competition.

Starting from the fact that there are many possibilities available with Android and the solutions that surround it, you must then tell yourself that we should be able to offer you several alternatives that will allow you to download videos from YouTube to watch them from your mobile when you do not have a connection?

I will answer that this is the case, but I will confine myself to presenting you only one. The ultimate, the best? For me, it’s the best and the one that suits me the most after some time of use. If it does not work at home, do not worry because I will suggest three other alternatives to overcome this.

Without further ado, here’s how to download videos from YouTube with Android:

  • At first, we will activate the ‘Unknown Sources’ option. 
    If you do not know how to do this, here is a simple tutorial that will help you.
  • Then, go to the OGMods.net site to  download the OGYouTube app (below)
  • When the installation is complete, open the application directly. A message appears: 
    The warning message in question is important because it explains several points:

    • the first three messages concern the permissions requested by the application
    • the second is a request for permissions for the app to overlap with the original
    • the third are requests for access to internal memory and contacts.
  • Once this is done, open the YouTube video you want to download.
  • Below the video player, just click on the ‘Download’ option.
  • From there, a window appears. Click on ‘Video Quality’ to display the other formats.
    • And that’s it, then you just have to choose the desired format to then click on ‘Download’.
    • From there, a process that starts in the status bar will start the download.
    • When the download is finished, simply click on the file in the status bar 
      to play it. To find it, simply go to the ‘Download’ folder, 
      using a file manager such as Astro File Manager ( details ), as an example.

    If this app is not compatible with your Android device, here are three alternatives (including an open source):

    We now come to the end of this article, which we hope will have been useful to you. If you have other suggestions or other things to say / share, know that the comments are there for that. My greetings !

Use Of Keyword Revealer In SEO

Understand the intent behind the keywords to improve your conversion

It is repeated over and over again, SEO is the art of identifying the right keywords and “working” on the pages of its website. But what is a good keyword? The common answer, rebuttal: a query (a word, an expression) that the people we target type in Google, which has both a good search volume and a reasonable or weak competition.

This is a partial answer, and false because partial, which reveals a rather poor conception of SEO. Behind the keywords, there are the intentions. And they are the ones who matter. It is from them that we must go. What you target are not keywords, they are netizens with well-identified intentions. The keywords are a resultant. They only express an intention.

We will see why it is essential to be interested in the intentions hidden behind the famous “keywords”, why it is the best mindset to have if one became a SEO pro. Far from us the idea of ​​ejecting the “keywords” of SEO thinking. The purpose of this article is just to invite you to take a step back on them … to find the right ones and improve your organic traffic.

If you want to take a new turn in your SEO strategy, adopt new approaches, evolve your way of working your SEO, this article is yours. If you want to do SEO in a really smart and stimulating way, this article is for you.

Understand the intent behind the keywords to improve your conversion

It is repeated over and over again, SEO is the art of identifying the right keywords and “working” on the pages of its website. But what is a good keyword? The common answer, rebuttal: a query (a word, an expression) that the people we target type in Google, which has both a good search volume and a reasonable or weak competition.

This is a partial answer, and false because partial, which reveals a rather poor conception of SEO. Behind the keywords, there are the intentions. And they are the ones who matter. It is from them that we must go. What you target are not keywords, they are netizens with well-identified intentions. The keywords are a resultant. They only express an intention.

We will see why it is essential to be interested in the intentions hidden behind the famous “keywords”, why it is the best mindset to have if one became a SEO pro. Far from us the idea of ​​ejecting the “keywords” of SEO thinking. The purpose of this article is just to invite you to take a step back on them … to find the right ones and improve your organic traffic.

If you want to take a new turn in your SEO strategy, adopt new approaches, evolve your way of working your SEO, this article is yours. If you want to do SEO in a really smart and stimulating way, this article is for you.

Summary

The 4 main intentions hidden behind the keywords?
How to identify revealing keywords of an intention?
How to organize keywords to improve conversion?
The 4 main intentions hidden behind the keywords?

When a user types a questions into Google, he has an intention. He does it for a specific reason. What do we look for when we type a query in Google? What is the mindset of the user who types in a search engine? There are 4 main possible intentions, four psychological dispositions:

# 1 A commercial intention
When a person types “buy sneakers,” you would not take much risk by betting that she intends to buy a pair of sneakers. Likewise, a person who types “free delivery washing machine” into his search bar will most likely intend to buy a washing machine. Google queries that contain words like “buy”, “promotions”, “bargains”, “special offer”, “free delivery”, “discount code” are typically queries that reveal a strong intention to purchase the part of the Internet users.

# 2 An informational intention
A search engine also serves, quite simply, to search for information, to find information, to find answers to the questions that one asks oneself. Before being in a buyer’s state of mind, Internet users seek information about products and services. These netizens “researchers” are not a priori not ready to buy. They are not (yet) in this provision. At the moment, they are buyers. It would not be a good idea, probably, to try to sell things to them. It is too early. They are not advanced enough in their buying process, they are at the “awereness” stage of their “buyer journey” as the Anglo-Saxons say.

People looking for information on the internet use queries like:

How…
Why…
Best ways to …
What does it mean ?
These are people who are questioning and do not yet know very well what product, what service could meet their needs, their challenges, their needs. If you target these kinds of queries, and therefore the Internet users in search of information, do not try to land them on landing pages on which you want to sell them products. They are not in this perspective. You would type hard, but beside. However, you can offer them quality informative content to develop their interest in your brand, offer them to download a white paper to collect their email addresses …

Be aware, the vast majority of search engine queries are made by people looking for information. Google is used first to search for information.

# 3 A “transactional” intention
Anglosaxons speak of “transactional intent”. In truth, it is quite difficult to translate this idea into French. Transactional intent lies somewhere between commercial intent and informational intent. The user plans to buy a product, he is ready to make his decision, but seeks advice and opinions to make a good choice. He has not made his decision yet. He needs to reassure himself before taking the plunge. He will certainly buy, because he has a real need to fill, a real challenge to overcome, or simply a desire (in B2C …). The person wants to buy but first wants to learn more.

Queries that reveal a transactional intent are of this type:

Notice …
Critical…
Best …
Top 10 …
… vs …
Etc.
# 4 The navigational queries
The navigational queries are the queries typed by people who want to learn about a specific brand, on a specific company. For example: “salesforce notice”. These requests are gold mines for companies. A user typing a query on the “[Company Name] + …” template is someone who, by definition, knows the business and knows exactly what they want.

With these kinds of queries, you need to make sure that:

Internet users who make these queries (those including the name of your company) will fall on the pages of your website in the search results.
Your website responds as effectively as possible to the questions surfers are asking.
For example, if a user types “sendinblue rates”, you must:

That the Sendinblue rates page is at the top of the Google results page.
That providing cheap rates Sendinblue really gives all the information that users can ask about Sendinblue’s rates.

How to identify revealing keywords of an intention?
In most cases, it is common sense to identify keywords that reveal an intention. In most cases, it is obvious whether a request is typed by someone who has a purchase intention or not. Someone who types “levis jeans history” probably does not intend to buy jeans, unlike the surfer who types “buy jean levis free delivery”. This is where we understand the importance of being interested in the intentions hidden behind the keywords. Because, in this case, the first request contains the key phrase “jean levis” … and yet it is not worth much from a basically commercial point of view … there is almost no chance that the person who type this query in Google buys one of your jeans.

For most queries, it is quite simple to define whether it reveals an intention to purchase, informational, transactional or “navigational” to use the terminology used (although a little barbaric …).

Google, to improve the relevance of its search engine, has been interested for more than 10 years in the intentions hidden behind the keywords. Today, he adapts his way of presenting the results according to the nature of the intention expressed in the research. For example, for a query with strong business intent, Google will first show Google Shopping results. So you only need to search Google to identify the intentions hidden behind the keywords. If the Google Shopping results appear at the top of the page on a given query, it’s likely that you’re dealing with a business intent on the part of the user.

Here are some examples of formats used by Google to display the results differently depending on the intentions:

The boxes located at the top of the results page, which give a simple answer to a simple question. When you type a keyword in Google and it shows you this kind of box at the top of the page, it’s an “informational” request.

How to organize keywords to improve conversion?
Interest in intentions should be an integral part of your keyword research. You must always keep in mind that you target people with specific intentions (buy, find out …) and not keywords! The keywords are only the revealers of intentions. Using this prism will help you improve the quality of your site content, customer satisfaction and conversion rates.

The first step is to organize key phrases by intent:

Keywords revealing an informational intention can give you ideas of content to produce on your site. The fact, for example, to look at the queries that appear in the box “Other questions asked” still allows to find plenty of ideas for articles to write.
The revealing keywords of a “transactional” intention also make it possible to find content ideas to write: product lists, comparative articles, an FAQ, tutorials, etc. These contents will improve your conversion tunnel.
For keywords revealing commercial intent, several actions are possible. You can improve your product pages to make them go up in Google. On this subject, discover our complete guide on the conception and the writing of the product sheets . You can also produce landing pages targeting the product or products you want to promote by working very specific keywords
“Navigation” keywords can reveal different types of intent. A strong commercial intention (for the “[company] + tariffs” requests for example) or, as is the case most often, a transactional intention: the user probably intends to buy a product or service of the company but needs additional information or advice before deciding.
You can then go further in the organization of keywords. Some keywords:

Can be used to create new content or new landing pages.
Can be used to enhance or update some existing pages.
Finally, last step, we advise you to organize your keywords by type of landing page. Attention by landing page we mean here the page to which is redirected (“lands”) a user who clicks on your link in the results of Google. When we say “type of landing page”, we must understand in practice “type of web page”. For informational or transactional requests, it is advisable to create pages of the type:

Blog posts: product lists, gift ideas, etc.
FAQ pages (especially if you have to do queries with navigation intent).
Glossaries (if you are in a sector with a lot of technical terms).
Etc.
You can then use Excel or Google Spreadsheets to organize all your keywords. by intent, by action to be deployed, by type of landing page. Convinceandconvert offers a Google Sheet pretty well done to achieve this. To access it, it’s here . The table is downloadable free of charge. It’s up to you, of course, to adapt it as you wish.

The choice of keywords is essential. Focusing on the motives behind any keyword makes it possible, in our opinion, to make more judicious keyword choices and to create pages, contents that better match the expectations, needs and objectives of your keywords. potential customers. Considering this aspect of things will undoubtedly allow you to take a step forward and improve your marketing strategy. And above all: to build a smarter, smarter SEO strategy.

 

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What Is The Role Of SERP In SEO?

The SERP Bounce: the most underestimated positioning criterion?

The majority of articles dealing with positioning criteria do not even mention it, and yet, in my opinion, this is one of the most important positioning criteria and the sine qua non condition for the correct positioning of a page on search engines. .

The SERP Bounce

The SERP Bounce is the percentage of users who will click on a result present on the results page of a given query, then return to the same results page to choose another. The lower it is, the better you will be positioned.

The opposite could be the satisfaction rate of the result for a query, corresponding to the percentage of Internet users who will type this request and not return to the results page (the user is satisfied). The higher it is, the better you will be positioned.

Why would Google use the SERP Bounce in its algorithm?

Why not just use the bounce rate and visit time?

The SERP Bounce goes much further than the bounce rate, because it incorporates other dimensions that make it more relevant to classify results: the query typed by the user and the landing page.

Your page may be relevant and have a large bounce rate. This is the case of cooking recipes sites or music speech sites. On the other hand if someone searches the lyrics of a music, clicks on the first result, returns to the results page, clicks on the second result because he did not find what he was looking for (a video for sing along with music for example) and that the majority of Internet users do like him, the second result is very likely to pass in front, without additional link or internal optimization.

In the same way, if I search for the ingredients of the recipe for French toast, I will stay a few seconds on the recipe site and that does not detract from the relevance of the page.

So take a step back from these metrics that depend on each topic, each page, the path of the user before finding this page and the intention of the user.

This is an effective relevance criterion

Let’s do a survey. Put yourself in Google’s place, whose second goal after selling advertising, is to post the most relevant results in order to sell even more advertising in the long run.

In which order would you position these 5 pages with popularity and equal authority (in theory) on the request [motorcycle jacket]:

  1. The home page of a site that sells nothing directly but redirects users to Amazon and Ebay via affiliate links, with content optimized for keywords but that does not really help the user in his search motorcycle jacket
  2. The homepage of a guide / comparative of different types of motorcycle jackets and referring to different e-commerce sites via affiliate links
  3. The homepage of an e-commerce site offering all types of jackets (leather, synthetic) at all prices
  4. The homepage of an e-commerce website offering only high-end leather jackets
  5. A Wikipedia page on motorcycle jackets

I have not done a specific survey of bikers but I will bet that the order of these pages classified by SERP Bounce in an increasing way would be the following:

  1. The # 3, because it responds to the majority of Internet users who intend to buy (and it is a request with strong intention to purchase)
  2. The # 2 because it answers the majority of Internet users who would not have decided yet
  3. The # 1 below the other two because Google has no interest in positioning a site with no added value increasing the click of a click the course of the user
  4. The # 4 because it responds to a minority segment of Internet users typing this query
  5. The # 5 because despite the authority of Wikipedia, it is unlikely that the user is interested in encyclopedic information on motorcycle jackets …

It is a criterion of simple and inexpensive relevance

Technically, the recovery of these behavioral data is very simple and inexpensive compared to the cost associated with the development of an artificial intelligence. Google does not need to suck and peel all Chrome traffic to calculate it. And if it does, it’s for advertising profiling purpose, let’s stop the parano SEO two minutes!

Google can not rely solely on this criterion

If this criterion is so magical as that, one would wonder why Google would not drop its other positioning criteria such as HTTPS (lol) or inbound links, a criterion that it has so much trouble to stop manipulation?

Some elements of answer:

  • The site must be a minimum optimized for Google to understand what he is talking about.
  • Google must consider the site, one or two links directories are not enough to give him enough authority for Google to consider a minimum.
  • It must have a minimum of behavioral data to compute the Bounce SERP, and its results must still be relevant to queries that are typed for the first time or not typed.
  • Finally, when two sites are of equivalent quality, other criteria come into account: the quality of the links (authority) and the number (popularity) for example.

The question that everybody asks then: is it manipulable?

I will tend to say that yes, it is manipulable, but more complex and less legal (use of botnets) than links.

One could imagine that to guard against it, Google only collects the data of connected users with a natural activity (receiving emails, sending emails, regular navigation). It would avoid the majority of attempts to manipulate.

The simplest thing is still to influence it rather than try to manipulate it  by surpassing its competitors (call-to-action that makes you want, content of better quality, similar content to consult, answers to the needs of all Internet users, etc.). This is of real interest since these changes also positively impact your business.

This explains that…

Why you can not clean up your e-reputation

SERP BOUNCE! Who is not fond of sensational stories about a person or company whose name is being searched on Google? Nobody ! And that’s why these pages sometimes remain very long, despite a hard work of e-reputation. 
The solution ? Consolidate in advance the first page of results on your name with strong pages in authority, so that a simple negative article never arrives on the first page. If the news is repeated on several newspapers, it is a job lost in advance with the premium that these sites receive when Google detects a wave of news for a given topic.

Why is LinkedIn generally better positioned than Viadeo on a person’s name? (totally arbitrary finding)

SERP BOUNCE! You have to register to see someone’s Viadeo profile, unlike LinkedIn who displays at least some of the information … including the photo of the person. The latter therefore satisfies the majority of Internet users. Two simple results to decide for Google!

Why Google is better than Bing

If we forget the fact that Bing is published by Microsoft, the main reason why Google is better than Bing and any other engine is its overwhelming market share thanks to which it can accumulate a lot more user behavior data. and thus better exploit them to classify the results in a more precise and relevant way.

Let’s break some myths!

No, Google does not use data from Google Analytics or Chrome for its algorithm.

Not all sites use Google Analytics and calculating the Bounce SERP without this data is immensely simpler and less expensive. In addition, manipulating data from Google Analytics is a breeze.

Yes, you can position yourself with unnatural links.

What interest for Google to penalize a site more relevant than another? The final result is not to satisfy the user? Unless he wants to make an example of it, it is not really in his interest. And it is also why the big sanctioned sites come back in the good graces a few weeks after the penalty, despite a summary cleaning links. I am thinking in particular of the RapGenius case, a site of lyrics clearly better than the others (meaning of the lyrics, comments, videos, general user experience) that was penalized because a case of artificial link had become public and that Google had to act for appearances. The site was back 10 days after..

No, good links and a good internal structure are not enough.

Votre page doit répondre exactement à la requête de l’internaute. Par exemple, certains plombiers travaillant dans un ou deux arrondissements de Paris vont s’obstiner, à coup de milliers d’euros de SEO dans le vent, à essayer de se positionner sur la requête [plombier paris] alors qu’il est plus logique d’afficher prioritairement des societes intervenant dans tous les arrondissements ou des annuaires. Ce n’est pas ce qui manque.

Google is a robot, and will remain a robot. Certainly, it can detect quite easily when a text is duplicated or automatically generated and you downgrade it for that, but the world’s best link and a 2000 word text written by the best editor of the universe will have no effect if you do not do not respond to what the majority of Internet users are looking for. He understands the interest of your texts by analyzing the behavior of the user.

No, the number of clicks does not affect your positioning.

Do not make me say something I did not say! It’s the quality of the clicks that counts, not the quantity. Like the links actually. The result of this study of Moz is to be taken with tweezers, the majority of the participants having certainly clicked on the result requested.

No, loading time is not just about improving the number of crawled pages.

It’s secondary. The loading time mainly influences the user experience, as shown in this KissMetrics infographic . If your site is too slow, users will see another result and eventually it will negatively influence your positioning.

How to observe this phenomenon?

I observe this phenomenon since late 2011, the use of this criterion is particularly obvious in the following cases:

Daily fluctuations on “mark” queries

Did you think everyone would stop at the first result on a query containing the name of a site (“zalando”, “badoo”, etc.)? You are mistaken, even if the click rate is down following the passage of these pages to 7 results and the democratization of mega-sitelinks, a significant part of the traffic comes to sites under the official site. SERP Bounce is however catastrophic (unless the result is “shock” or “negative”), Google does not know what result to display. It is not uncommon to see the results of these queries change completely from one day to the next, with new pages being pushed overnight, as if Google could not do anything with this user data and was trying  new ones results in order to find a more relevant one.

The arrival of a disruptive result

Does a start-up hustle a market by dividing prices by two, or by approaching a market differently? If its site is positioned quickly on competitive queries, it is certainly not because of a hypothetical “premium freshness”. It’s just because what he’s offering is better than his competitors.

A concrete example

There was a time when I was editing dating sites. I had the idea to insert a free chat and without registration on all pages with a base common to all sites for more activity. Overnight, the average duration of a visit doubled, the bounce rate dropped sharply (and SERP Bounce has certainly dropped) and positions have risen sharply. 

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What You Should Know About Prepostseo

Steps Involved in Pre and Post SEO:

The SEO is through different techniques to promote the development of a site, a page in the top search results of a SERP (Search Engine Result Page). The task of a SEO or SEO agency goes through several types of SEO optimizations :

  • The technical optimization (SEO On-Site)
  • The development of a content strategy , the writing and optimization of these.
  • The implementation of a netlinking strategy .

This SEO work must be done with a long-term vision . Indeed, the benefits of SEO are noticeable after a while but lead to a real gain in visibility traffic , and conversion .

We will see how to reference his site and thus allow his company to sustain its activity on the web respecting the 3 pillars of SEO .

On-site SEO: optimizing the technique of your site

What is SEO On-site

First step for any website wishing to be referenced on the first page of Google: the technical optimization of the site (SEO On-site). This essential step aims to facilitate the reading of a website by search engines .

Why is technical SEO fundamental?

The technical optimization of a site is a step by which each website should pass. Without this work on the structure of the site , its tree structure , different meta tags (description, title, etc.), semantic markup redirection management , etc., search engines are not able to read, explore and correctly understand a site. Thus, the technical optimization of a site goes through several aspects:

  • Can Googlebots properly crawl the site?
  • Are pages indexed by Google relevant?
  • Is the architecture and structure of the site optimized?
  • Does the site meet the requirements for charging time, Google-required security HTTPS protocol ), mobile adaptability, etc.?

Without these good technical bases, all efforts of production of contents is vain, these last ones being not able to be understood correctly by the engine, they will not obtain an optimal positioning.

It is also advisable to conduct a regular monitoring of your site as well as a permanent watch in order to follow the evolution of the good practices and the updates of the Google algorithm. This work is essential in order to adapt its working methods to these changes.

Creation of content optimized for SEO

What is content marketing

The development of a content strategy , or content marketing, is to create content to improve the referencing of a site on targeted queries. This work involves writing quality content , with real added value for the user while meeting the technical requirements of search engines.

Why create a content strategy for your site?

The production of high value-added content makes it possible to position a site on targeted queries, in connection with its activity, in order to generate additional traffic and consequently conversions (lead generation, or turnover).

To do this, you must optimize your content creation to meet the needs of readers :

By creating relevant content, accurately answering their questions and accompanying them in their purchase process. We are talking here about the SEO commitment cycle. Indeed, Internet users go through several steps before moving to the act of purchase. These different stages of consumer thinking translate into several types of research:

  • The user has a need, so he will do research to collect information .
  • “Comparative” research, where the user will seek to determine what is the best solution to meet his needs.
  • Transactional searches, the user has found the solution to his problem, so he will now seek to move to the act of purchase.

Although it is important to speak to the user; it is essential to know how to address the search engines by optimizing its content :

This includes a semantic work of the text, an optimization all the more important because of the boom in voice research . The internal mesh (internal links) must also be the subject of a rigorous work, in order to facilitate the navigation of the search engine robots on the site. These optimizations allow Google and other engines to understand exactly what a content is about , and thus position it for the targeted query as well as the long tail .

Beyond the benefits of SEO your site in the SERPs, the creation of content will allow your company to establish a certain legitimacy in its sector of activity .

SEO Off-site: the netlinking, the notoriety of your website.

What is netlinking?

The netlinking is an SEO technique to get links pointing to their website, in view of improving its position in the SERP’s. There are 2 main practices in netlinking:

  • The generation of backlinks , by contacting other thematic sites.
  • The linkbaiting , or “fishing ties,” which consists, through content production with very high added value (guides, infographics, etc.) to acquire links naturally .

Some good practices must be respected in terms of netlinking, to avoid possible penalties from Google (Google Penguin):

  • Choose qualitative sites , having a similar theme and publishing quality content . When it comes to netlinking, always choose quality over quantity .
  • Some techniques of netlinking are to be avoided, like the setting of links in mass on the directories, in the spaces comments of the blogs and on the forums.
  • Take care to respect a certain regularity in the acquisition of links .
  • Do not multiply backlinks coming from the same domain name.
  • Do not over-optimize the anchors of the incoming links , we must take care to keep a typology as natural as possible in the profile of the anchors used.

Obviously, these incoming links must be in ” dofollow” , unlike the links having the attribute nofollow, a link “dofollow” transmits the “SEO juice”.

Why develop a netlinking strategy for your site?

The generation of backlinks is probably one of the most powerful referencing techniques . Used wisely and in accordance with best practices, links can represent real vectors of popularity for a website .

In addition, the advantages of netlinking are many:

  • The links bring additional traffic, the acquisition of site traffic increases, and therefore the conversion potential too.
  • The “power” transmitted by acquired links leads to a better positioning of pages on important queries.

In addition, we must keep in mind these 3 fundamental pillars of SEO when we want to choose his natural SEO agency . They must form the basis of all reflections on the strategy to adopt to obtain a good SEO by the search engines.

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What is PBN?

What are the PBNs and do they have a future?

What does PBN mean?

The PBN (Private Blog Network) is a private network of blogs that are all connected to a main website, the money site. The objective of this network of sites is to push the money site through its network of links, to ensure better visibility on Google. Although very tempting for SEOs and their customers, the PBN is a manipulation technique prohibited by Google. It should therefore be used with the utmost caution.

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How did PNB appear in SEO SEO?

Initially based on “on page” criteria, the search engines were easily manipulated by black hat SEOs who did not hesitate to provide them with content with keyword repetitions in their html codes.
Little by little, the engines have taken more into account the backlinks (inbound links) in their ranking criteria, as is the case for Google’s PageRank. This is how spam made its appearance with the creation of false links to deceive the engines.
Today, engine indexing methods are even more sophisticated and it is only natural that PBNs have stepped in to promote the key pages of a main site through a network of interconnected satellite sites and thereby establish authority on the web.

What are the different categories of PBN?

PBNs poor in content

These PBNs are reserved for black hat SEOs who aim for a short-term result, the most risky method being that of automatically generated sites. We then speak of industrialized PBN. The goal is to push the money site by increasing traffic, to the detriment of the quality of content. To do this, the referrer will reserve expired domain names and create sites that are poor in content but perfectly optimized for Google. They will create somehow the “link juice” to boost the visibility of the money site.
In this category, we can also include general blogs, built on expired domain names and which gather all kinds of information on very varied subjects and whose content is quite poor. The idea here is to push several money sites through these blogs filled with press releases. Each article will aim to boost this or that money site. It also happens that SEOs sell sponsored products through this type of blog to increase their profitability.

PBNs rich in content

These PBNs bring quality content and are more designed to appeal to users.
For example, the SEO will install a blog from a new domain name. He will then provide articles that are perfectly written and answer specific questions from users. A network of several sites of this kind can raise one or more money sites with great efficiency. Indeed, the quality of the articles will be enhanced by the search engines and will improve the visibility of the main sites.

Another type of site that can be used to create a PBN is the news site. Very responsive, because proposing at frequent intervals new articles related to the news, it encourages the user to come back often to keep informed. This allows to increase its traffic by retaining visitors, this approach is very effective but it takes a lot of time, especially to respond to comments from users. A network of news sites not only increases the visibility of a main site but it will also be very beneficial for its image.

Finally, the community sites types “forums”, “classifieds” or “file sharing” are again oriented “users”. They allow users of the same group to bring content themselves to these sites. The visitor generating content, can even become a real ambassador of the site through social networks. Again, this technique is particularly effective but a community manager will be needed to find new members and check daily messages sent by visitors.

Is this still a method that works?

Setting up a PBN can be very effective in the long term. Indeed, this technique allows a site to pass a course when its positioning caps. It is also a very flexible solution: the PBN is growing and evolving constantly to further improve its visibility on Google while falling through the cracks. As you will have understood, it is a practice that can work if it is used with the greatest care and if it is implemented in a spirit of responsibility towards yourself and your customers.

What are the risks ?

The main difficulty of a PBN is not to be questioned by Google. It will have to scramble the tracks so that Google does not detect the deception and understands the purpose of the links that unite the sites between them. Hence the interest of hiding these links so that the PBN is not recognized as such by Google. The risk is high because if the subterfuge is discovered, the collateral damage may be significant. In the same way that Google had launched Penguin to track down fake links, then stopped the wave of Nofollow attributes used until 2009 to scuttle PageRank, it seems obvious that it will do everything to flush out PBN and punish them severely .
However, note that it is not so much the support of the links created that will attract the attention of Google but rather its anchoring. Be careful therefore outbound hyperlinks.

How to create a clean and responsible PBN?

When you decide to create a PBN, whether for your own sites or for a customer’s, it’s important to be aware of the risks involved and to use this technique subtly.

Notify your customers of the risks involved

If you create PBNs for your own sites, you are solely responsible for the consequences if Google detects them.
If you work with customers who pay you for SEO linking service, you can offer them to create a PBN, but in this case, it is imperative to keep them informed of the risks associated with this type of practice. So your client will apply his SEO strategy with full knowledge of the facts. Charge the referencer to warn that in case of punishment on a site, Google will classify it in a spam folder that will demote it automatically and the slightest difference, the sentence will be more radical. And in this case, it is the customer alone who will be held responsible and not the SEO.

Choose the right PBN strategy

We saw a little earlier the different categories of sites that can be used to build a PBN. We do not recommend content-poor site strategies because, while easy to implement and effective in the short term, they are also the most risky for you or your customers.
The longer and more complex to implement, the qualitative PBN strategies (news blogs, community blogs, etc.), will bring you more durable results and less easily detectable by Google. For example, an effective PBN will mix different types of sites for the same money site (a forum, a news site, several thematic information sites, etc.).
These PBNs are clearly designed in the interest of the user through high value-added content. They allow to generate qualified traffic to the main site and represent a more interesting option in the long term.
In conclusion, we recommend you to be particularly demanding in the way of designing a PBN. Its effectiveness will depend on a responsible content strategy developed for the benefit of Internet users.

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How Can I Get Google Certification For SEO

Oyez, see. I, undersigned Gabrielle Denis, director of Editoile, am now certified Google Analytics! This certification, awarded directly by Google, validates my knowledge of this tool that allows to analyze website statistics.

This “certification” is not really one in the sense of the regulation of diplomas in USA, but it has a commercial impact on prospects and customers who regularly ask you if you are “Google SEO certified”. There you have a diploma paper to show them with your name and the Google logo on it. This can also strengthen your resume if you are looking for a job.

If you also want to get this Google Analytics certification , which is free, online and easy to succeed with a little work, I’ll explain how I went step by step.

1. Take Google Analytics Academy courses
First of all, I started with the free online courses of the Google Analytics Academy . Just have a Gmail account to connect to.

I sincerely recommend these video lessons! Very progressive, the learning curriculum includes several educational modules:

Google Analytics for beginners
Advanced Google Analytics Course
Get started with Google Analytics 360 (Update July 7, 2018: This tool will soon be part of the Google Marketing Platform)
Google Tag Manager basics
Ecommerce Analytics: From Data to Decisions (select “US English (EN_US)” at the bottom right of the screen to display this last course)
Each module is divided into 3 or 4 units. Each unit includes several videos, step-by-step demonstrations of the tool, links to resources, and Multiple Choice Questionnaires (MCQs).

Rest assured: no need to speak fluently English to follow the training. While videos and demos are produced in English, they are subtitled in French. Everything else is written in French, including text transcripts of videos (very useful for editing).

If you want to go further or deepen some concepts, you can click on the links at the end of each chapter that link to pages in the Google Analytics Help Center .

Frankly, this training has taught me a lot of things about Google Analytics, as I have been practicing this free website measurement tool for years .

Training is free and online, without prerequisites. It is enough “to register and to motivate oneself! 🙂

2. Evaluate your knowledge, always on Google Analytics Academy
At the end of each exercise, you can take an assessment quiz in French, with 10 more or less complex questions. At least 80% of correct answers must be obtained to validate the unit. This evaluation is not very difficult to succeed because it can be repeated as many times as you want (with the same questions).

If you pass all the evaluations of a module, you get a kind of “certificate of achievement” that “certifies that you have successfully completed the Google Analytics course”. Strangely, we can not download it in pdf, just take a screenshot.

You can view this certificate, valid for one year, in your private profile on Google Analytics Academy. Unfortunately, it does not have an “official” URL accessible to everyone online. Its reinsurance value with customers is therefore limited, since it is not verifiable by a third party.

3. Place Google Analytics Individual Qualification on Academy for Ads
To be truly Google Analytics certified, that is, to obtain the Google Analytics IQ (Individual Qualification) , you must pass another exam on another brand new website: Academy for Ads . Previously, this review was done on Google Partners (MAJ July 7, 2018).

Once you’ve earned the Google Analytic Academy Certificate of Achievement, sign in with your Gmail account at Academy for Ads to retest. Good to know: You do not need to have taken all the modules of Google Analytics Academy to succeed: only the first two modules are required for the exam.

This MCQ is a little more complicated to obtain than the previous ones … It is necessary to answer 70 questions in a limited time (90 minutes anyway) and to get at least 80% of the right answers. If we miss it, we can iron it but only after a fortnight.

We then obtain a certification valid for 18 months. Unluckily, it is no longer possible to share a link to its accreditation, as was previously possible in Google Partners. You can not share a public URL to your certification on your LinkedIn profile or website. It’s a shame!

We can still download a pdf ” Google Analytics Qualification Individual SEO Certification,” oddly called “Completion Award” in the interface. This document mentions your name, the date of the exam, a “completion number” and the validity period, with the Google logo.

In all, it took me about three weeks to complete all the course modules and take the exam, half an hour to an hour a day.

4. Or take a “Mastering Google Analytics” course in Bordeaux
And if you prefer a more classical training in face-to-face with a human being, know that I added a training “Mastering Google Analytics” to the catalog of Editorial Academy, our training organization. Yes, we also have our academy, but with “i.e.” at the end.

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Is Small SEO Tools legit? Genius Tips to help your SEO

What Are The Best Small SEO Tools? And are those legit?

Running a website is all about claiming the major part of people’s attention online and soundly claiming the online presence. With the enhancement of world communication, advanced strategies are used to be in top ranks. The content of the website decides the flawlessness of it and thereby ensuring capturing the attention of the people. The small SEO tools are playing the most important role. This article will guide the readers about the effective use of the small SEO tools and the legalities involved with it. Here are some of the best tools which are a must for every SEOer:

small seo tools

  • Plagiarism Checker the best small tool used for SEO:

Plagiarism is not always intentional, and at times this can also happen coincidentally. This can create a bad impression on the minds of the readers. To have technically fresh content, this tool is quite helpful.

  • Rank Checker: A tool gives us motivation:

You can use this feature of the small SEO tools to know the rank of the website that you are putting an effort in. The rank of the website can be checked in comparison with the specific country, and at the same time, one can even check it in comparison with the world.

  • Keyword suggestion the foundational tool for SEO:

As the keywords are the very foundation of the content and they are going to decide whether the content will trend in the search engine. This is used to get a proper keyword suggestion.

  • DA checker:

This is a tool that demonstrates the performance of the website on the search engine.

  • Page authority checker:

This tool is quite similar to the DA checker, and the only difference is this tool demonstrates how well the article would perform.

  • Grammarly:

This helps to create the content and make them grammatical error free.

  • Backlink checker:

This helps to ensure better ranks of the website. The results can use for the enhancement of the content on the website. This is an important tool that can help connect with the other bloggers, and the availability of the unwanted links can also be checked to the fullest.

  • Broken link checker:

The content can attain fame if there are no flaws in it. The tools are meant to make the content free of flaws. The tool can let one know the availability of the broken links. Thus, this can also be a tool that can come to help by fixing the issue.

Legality of the small SEO tools

Most of the offers of the small SEO tools are legit and especially the plagiarism checker is legit. This helps in the optimization of the articles so that the content of the website can have an elevated rank. The optimization of the articles is done accordingly. Some of them are freely available, and people can access it freely, and at the same time, they are functional as well. Thus, the small SEO tools are legit

So these are some of the tools of the Small SEO Tools that helps in the effective creation of the effective creation of the content, and this is the reason why this is always recommended to choose the Small SEO Tools.

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freelance web designers in bangalore
Advantages Of Digital Marketing Over Offline Marketing

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