Panda, penguin, hummingbird. All these sound like cute and harmless animals, right? But if you know something about SEO, you will also know that they are just some of the many algorithm updates that Google publishes every year.
SEO seems to change every day: a long time ago you could include repeated keywords in your pages or buy links to improve your ranking, but now it’s an entirely different story, Best internet marketing company in bangalore
So, what matters when it comes to getting classified blog posts on that coveted first page of Google? First of all, there is a pretty strong statistic: Google facilitates more than 63,000 searches per second on a given day. Many potential customers are actively looking for something, and not only are people moving through social networks but people who want information about something. That’s why SEO is such a powerful marketing method. But just if it is done well. And, since there are so much jargon and misinformation, we’ve put together this list of twelve things you can do with your blog posts to improve your Google ranking.
Add Credible Reference Sources To Your Blog Posts
Most of us are not established experts in our fields, so integrating cold and hard data and information from reliable sources to support our points creates trust among readers and tells our teacher (sorry, Google) that we are providing good things.
Today, the quality of your content is one of the most important Google ranking factors.
Includes Attractive Images
Consumer attention periods are plummeting day by day (seriously, our attention span is now shorter than that of a goldfish), but there is one thing you can do to keep people in place for longer: include images.
It has been shown that images are more attractive than text alone and, when you add that to the fact that people remember more what they see than what they read, you have an essential reason to add images to your publications.
Google needs to know what your content is about and to do that, check through your blog the specific words that will help you get an idea.
This is where the keywords come in: these terms act as indications for Google, and say: “This is what my blog post is about.”
Keyword research is the first stage of optimization on the page and feeds all other elements.
Place the relevant keywords throughout your posts on the blog
Now that you have established the keywords, then you must place the chosen phrases throughout the publication of your blog in the places where they will have the most significant impact, both for human readers and for the readers of bots of the search engines.
Do not panic; it’s much more comfortable than it seems. You should try to include your chosen keywords in the following places:
- The title of your blog post
- The headings and subtitles of your blog post
- The first paragraph of your blog post
- The last section of your blog post
- The title tags and meta descriptions of your blog post
- The stories of the images or any visual element in your blog post.
Subtitles are the backbone of your blog post: they provide readers with an indication of what to expect from the next section and make their positions more easily scanned (remember, our attention span is now dangerously low).
But more than that, subtitles are essential for SEO because they help Google capture the key points you’re making in your publication.
Instead of facing a massive wall of text, the subtitles give readers the possibility to quickly consume the main points of your publication.
And, if you want your subtitles to be particularly compelling (both for readers and for Google), sprinkle some of your keywords to get an extra bit of SEO goodness.
Verify Your Link Structure
In addition to linking to other sites, you must also place relevant posts of your blog within your posts.
If you have already written a couple of publications on a similar topic, linking them will make your new writing more robust, because it shows that you have written about it more than once and that it is a kind of authority in the matter. In addition to that, your internal link structure (where a blog post links to another, etc.) is also essential for SEO, because it gives Google an idea of what your content is about.
Make Your Blog Post Easy To Share
Go through the links again. Getting high priority sites linked back to your blog is usually the most frustrating and time-consuming part of the SEO process, but you can do it more accessible by implementing share buttons. This makes it easy for other sites and brands to share your blog post on social media channels.