The design is essential in all its areas. However, attention must be paid to the one that is directly related to the most attractive environment for Mexicans today, and that is according to the Study of Digital media consumption in Mexico 2010 of AMAI, 28% of the population spends 4 hours on average of the day surfing the Internet, when only 20% of the population spends 3 hours a day watching cable TV, which indicates greater mass attention and in time to the internet, the most used medium.
The designer demonstrates his creativity in the strategic and graphics creation of the web design of the sites of each brand, where he attracts his target market, a good design significantly marks the difference.
Here we show you eight tips in which the designer of the web area should pay attention:
- Create Power Of Trust Towards The Brand In The Consumer:
Give the necessary tools in the content of the portal about the product/service, take advantage of the benefits, the problems it helps to solve, the more information is generated, the more confidence in the brand will have the target market.
Not only must we limit ourselves to making known physical characteristics.
- Create Structure Through Design:
Create graphics that can guide the viewer towards some specific action; this is handled by the attributes of color, size, and shape.
- Accessibility And Usability:
These aspects are so important in a web page because the audience can be frustrated by the expected time or the difficulty to navigate and leave running away from your page.
- Eye-Catching Visual Graphic:
The logo should cause impact, empathy, and identification of the target market with the brand, place it in the strategic place within your website (taking into account the strategic design in the structure), will call the action of entry.
- Mobile Design:
14% of the Mexican population connects to the internet from their Smartphone and the trend is increasing (according to the study of consumption of digital media in Mexico 2010 AMAI) which leads designers and creative’s to find the way to engage the audience with the mobile design, applications of interest that have as their purpose utility or benefit for the consumer, this generates a brand recall in daily life that becomes loyalty.
- Cutting-Edge Technology:
With the growth above of mobile Internet users, techniques are also evolving; it is essential to venture into the new “screens,” it will generate novelty and interest.
- Simple Elements:
You do not need to put many graphics, the less, the better; the idea is a graphic communication that can catch the attention of the target market.