WordPress is one of the world’s most flexible and widely used content management systems (CMS). But what is that of a content manager? And what are the advantages of using it to create my website?
WordPress is a system that allows us to create all kinds of websites: blogs, online stores, corporate websites, forums, social networks, etc., managing all our publications from an administration panel.
It Is Free And Open Source
WordPress is free and developed under the GPL license, allowing individuals and organizations to use, study, share, and modify the software.
The WordPress community has developed Much of the project, with people volunteering time and effort to test each release. It remains associated with Automattic, the company founded by one of its creators.
It Is The Most Used Cms In The World
Approximately 1 in 5 sites on the Internet have been built using WordPress, more than 12 million web pages, and 46 million users worldwide. In addition, many large international companies use WordPress, such as eBay, PlayStation, CNN, The New York Times, BBC America, and Linkedin,…
The fact that WordPress is one of the most used CMS does not provide advantages for the simple point of being so; rather; it entails several significant facts. First, consider that if so many people and organizations have chosen this system, only some must be right. The second is that its enormous popularity may be due to other advantages such as its open license, ease of use, and its features as a CMS. And finally, the extensive community of developers and professionals related to the platform who work daily, providing it with new features and greater security and who will be able to quickly resolve any doubts and problems that arise when we launch our web project.
WordPress Is Easy To Use
WordPress has a swift learning curve. Its administration panel is intuitive and allows you to have reasonable control of the platform quickly. It is easy to customize and manage. Editing content in WordPress, publishing new posts and pages, or adding images is as easy as doing it in a word processor. In a very visual way, we will manage the pages of our site and the menus; we will easily add images, videos, and links, among other tasks.
However, its usability does not compromise its power, being one of the most complete tools to boost your business on the Internet.
Thousands Of Options To Customize Your Website
WordPress is based on two key elements to create and customize a website: themes and plugins.
The themes allow us to modify the design of a website in 5 seconds. We can find infinite pieces with different designs that adapt to the web we want to create, changing the page’s appearance at any time without affecting the content. In its official repository, you can find more than 2,700 free themes; you can also buy a paid or premium theme or, if you want a website with advanced features and not have problems when you want to make changes in the future, request a custom-developed piece, such as all we do in Maldon, and so your website will never look like another.
The plugins add extra functions to the web, and their installation process is just as simple. You can currently find more than 34,000 plugins in the WordPress repository with which you can create forums, share content on social networks, insert photo galleries, create forms, improve the positioning of your website, increase its security, create an online store or even a social network within your website. It is advisable to make moderate use of them since they can impair the fluidity with which our page loads and the proper functioning of our site when finding incompatibilities between them. In the following articles about WordPress, we will give you some recommendations to consider when choosing a plugin for your website and a list of the ones we like the most in Maldon.
Improve The Organic Positioning (SEO) Of Your Website
WordPress is the CMS that will best position your content on the Internet. Its programming structure is beautiful to search engines and ensures that search engines index the content published under this platform more quickly. WordPress respects the W3C standards, is compatible with all browsers, performs automatic pings when the content of your website is updated, allows you to have friendly URLs, use tags and categories, and… if all this is not enough for you, you can install specific plugins to add more SEO options. Your WordPress page will get along very well with Google.
Security
WordPress has been heavily criticized for its vulnerability, and many sites have heard and read that WordPress is insecure without being true. A priori is any system in which communication between the end user and the server managing the database is likely to be.
However, WordPress has evolved a lot in recent years, and today, it is a compact system that is constantly being revised on which a vast community of developers works daily, using their ingenuity to correct possible errors and security flaws. Coupled with frequent system updates, we can find many plugins that allow us to manage the security of our WordPress. However, it is always advisable to be advised by specialized developers who help us fortify our website against possible attackers. There are also specific plugins that help us make automatic backups. We will soon dedicate a special publication to this section on our website.
Optimal Maintenance
Periodically there will be updates to the platform and the themes and plugins we have installed, which will correct aspects such as security, performance, and new functions. The system will notify us that these updates are available, and with a single click, we can install them from the administration panel.
In addition, WordPress allows us to migrate all our content to another server in case we need it.
Scalability
WordPress allows your website to increase with your business and be as big as you want. You can start by creating a corporate website with information about your company and a contact form. Later you can add all the functions you need: a blog, a gallery with your projects, and an online store… integrating perfectly into that essential website with which you started. The possibilities to extend the functions and design of your page will be practically endless.
Save of Time And Money
WordPress allows you to develop a web page in a very short time with very agile development. Its ease of use and the possibility of self-managing your website and programming new content make it a platform that favors productivity, allowing you to manage your time and save costs.
Even for bespoke developments, such as the ones we do in Maldon, this is a clear advantage and a significant saving of time and money for our clients. We can have your website ready in just two weeks from the project’s approval.
