On-Page SEO Checklist Factors to Take into Account
A well-rounded and quality based SEO strategy will thrive only if on-page SEO is in place. Having your site on the very first page of the Google search rankings can prove to be a game changer provided you rank for the correct keywords. The influence of these rankings on your site and your sales cannot be understated. Major search engines such as Google offer the best outcomes every time the user enters a search. The sites that are placed high on the search engine ranking pages generally witness more traffic in comparison to the ones that have low rankings. More traffic means more sales. But the process is not that easy. It is quite challenging to earn top rankings on the search engine pages.
Three Key Elements of Search Engine Optimization
For the ones looking to get extra mileage from their SEO campaigns, it is necessary to have the focus on three important areas. They are:
- Site structure and content quality which entails on-page SEO.
- Exposure and consistency of local visibility which entails local SEO.
- The quantity, relevance and number of backlinks pointing to one’s domain which entails off-page SEO.
Understanding On-Page SEO
At the basic level, on-page SEO is the process of optimizing the posts and the pages of a site. This includes both under-the-hood code and content. You need to consider a number of factors in order to get a basic idea of the problem areas. On-page search engine optimization is important for your site. Prior to even thinking about creating top quality links and local listings, you need to first optimize the site with on-page SEO practices in working. There are a number of on-page SEO factors that need to be considered.
Definition of On-Page SEO Checklist
On-page search engine optimization is the method of optimizing the individual pages of a website in order to fetch high rankings and earn relevant traffic on the major search engine pages. This form of SEO entails both HTML and content course codes of pages that can effectively be optimized in opposition to off-page search engine optimization that refers to external signals and links. On-page SEO checklist usually covers the parts the users see. These can include keywords, images and content along with other obvious elements such as meta tags. On-page SEO is anything that one can control in the content or the code. This is the beauty of on-page SEO. You are in complete control of the different elements and therefore you need to do it in the right way. Let us consider the different elements of on-page SEO checklist.
Carrying Out SERP Research
If you are really looking to reap the benefits of on-page SEO, it is necessary for you to have an upbeat approach. Google algorithms and SEO tend to go through constant changes and prior to putting in the efforts in optimizing the pages of a site, it is necessary for you to ensure that you are doing it in the perfect manner. You should start with the process by researching SERPs. Put in your chosen keywords in Google search box and watch the results. This will help you in understanding what would be the most applicable results for the specific search term you have entered in Google search box. Go through the first few results carefully to get a feeling of the keywords that are doing very well.
Click on the first few results and go through the pages they lead to. Try to examine the look of the page. More importantly, you need to look out for gaps that can be filled. Creating good content will help you in ranking your site high on the Google search engine. So, work accordingly on this.
Proper Keyword Research
As has already been mentioned, SEO practices, rules and regulations keep changing every now and then. Nevertheless, there is one thing that remains constant and that is the requirement for keywords. For satiating this requirement, you will have to carry out proper keyword research. Keyword research is probably one of the most important elements in your on-page SEO checklist. Since you are a marketer, it is quite likely for you to be familiar with the importance of keyword research and the different tools that can be used for selecting the right keywords for your site.
However, there is one important thing you need to keep in mind and that is approaching the keywords with varied strategies for building an SEO list. The very first step involves identifying primary keywords. But before doing this, make sure to determine your target audience. Understanding the interests, requirements and demographics of your audience is important because they are the ones who will be looking for your site content.
Descriptive and Short URLs
It is always very important to go for cleaner, shorter and readable URLs because Google chooses URLs based on these important criteria. To be more specific, Google generally prefers URLs with just three to five words. Nevertheless, you have the flexibility of going for URLs with seven to eight words but keep in mind- the shorter the better.
Ensure your site URL features the main keyword and proper portrayal of the content of the page. It is important for Google to know what you are posting on your site. If it does not know this, it will not be able to crawl your site effectively.
Proper Title Tags
Title tags tend to be one of the most important parts of on-page optimization. They are what the search engines generally crawl. Just like URLs, they make use of keywords in the title tags for determining the page intent. If Google finds the keywords included in the title tag, your page might rank high on the search result pages. The results on Google are directly taken from the title tags and therefore they are important for you to consider.
SEO checklists cannot be complete without talking H2 tags into consideration. H2 tags are basically the subheadings on your page. These tags are used across the body of the test for dividing content into scannable and logical blocks. One of the most obvious advantages of these tags is making content user-friendly. In these present times, good websites are all about easy and positive user experience. You can make it easier and more convenient for your visitors to use your site to browse through different products and services only by delivering content that can be digested easily.
So, make sure your H2 tags are clear headings that serve as roadmaps for helping the users navigate through the content. Your H2 tag should have the ability of helping increase the time spent by the user on the site. Considering the SEO benefit of H2 tags, they represent the scope of maximizing the number of times a site owner can include his or her target keywords. H2 tags are very different from H1 tags that are used only once on each web page. You have the option of using several H2 tags across your web page. But make sure to abide by content laws when including H2 tags. They should have keywords only where natural and relevant.
this is yet another important on-page SEO checklist factor you need to take into consideration. Meta descriptions come in the form of small text snippets describing the content of a page. The main purpose of these descriptions is explaining the summary of the page to the search engines. They can have a major impact on your click-through rate and also on your search engine optimization.
Long form and Relevant Content
There can be absolutely no doubt in the fact that the content on your business website is the bread and the butter of your website. It will have a major effect on the ranking of your website on the search engine result pages. To be very specific, if you are looking to use a modern on-page SEO checklist for your site then it is important for you to focus on relevant and longform website content. Longform content does not mean your text should contain limitless number of words. Sticking to the word limit of 15, 000 to 2, 000 words would be enough.
Avoid going for long posts as they might appear counter intuitive. Readers on Google generally have a very short attention span. Therefore, it works for you to keep your content and posts short. This will help your content in gaining the attention of the readers.
The Bottom Line
Having a clear understanding of the most important elements of on-page SEO checklist will help you in optimizing content in a way so it sends clear-cut signals to the search engines and helps in improving the visibility of your site on the search engine result pages.