Email marketing or mailing is a powerful communication tool that allows you to have direct contact with your clients and prospects, send updated information about your promotions, products and services, generate recall about your brand, share valuable content and many more things.
What is email marketing?
Email marketing involves sending emails to a database or contacts, such as your frequent clients, sporadic buyers or prospects.
It is a digital communication strategy focused on developing a relationship with clients and prospects through email, offering unique value to each user according to their activity or need.
How does email marketing work?
Email marketing uses email as a contact for a specific group of people, usually found in a preselected database.
This sends a clear and concise message about the information you wish to transmit. To generate a flow of communication, the message must be attractive enough to motivate users to open it. Likewise, it must have a link so the client can choose not to receive more information about this type.
Being a direct marketing channel, it allows you to segment, personalize and increase the conversion of potential customers.
Importance of email marketing within a digital strategy
Although it was one of the first digital marketing strategies, it is still relevant due to its high accessibility, as it can reach various audiences with just one click.
Its importance lies in being present in your consumers’ lives and forming lasting relationships with customers by sharing content, news and updates.
If you are still not convinced to implement this indispensable tool as part of your digital strategy, below we share some information to encourage you:
Six benefits of implementing email marketing
Email is one of the least expensive means of communication to contact people previously interested in your products or services.
Its low cost makes this tool an affordable means for companies of all sizes, and, given its great usefulness, it is the communication strategy most implemented by companies currently.
Not only does it help you keep your clients and prospects informed, but it is considered a channel that allows the company to obtain a high rate of return on investment.
According to Hubspot, this automation tool is effective since, on average, email generates $38 for every dollar invested, representing a return on investment of 3,800%.
Sometimes, when a customer does not consume a product or service, it is because they probably forgot its existence, and email marketing allows you to organize a flow of messages that prevents this from happening.
At the same time, it allows you to continue being an option for those customers when they require a similar product.
The best thing about this strategy is that it allows you to consult the statistics of your campaign in real-time, as it provides immediate data on its success.
Likewise, it allows you to make decisions based on evaluating the results obtained to optimize shipments.
It offers you the possibility of creating a connection that awakens a feeling of distinction and preference in your clients since it is possible to adapt the content according to their movements.
The more you personalize your messages, the greater the chances of conversion.
It allows you to create various types of campaigns to measure the effectiveness of the emails sent based on different indicators through a test.
An email campaign brings with it a large number of benefits. It is adaptable to the needs of businesses and different types of clients. Still, the key to its implementation is dedication and perseverance since it is likely that the results we expect will not be obtained on the first try.