Currently, few entrepreneurs emerge without being aware of the importance of SEO for their companies, being one of the trends in digital marketing. Most of them recognize the relevance of search optimization but do not know how to act when developing an SEO strategy. Top seo companies in bangalore
For this reason, we have listed the five fundamental steps for the development of any search optimization strategy (SEO).
- Create A List Of Keywords
Surely you have already noticed the level of importance that keywords have for SEO. All the Google search engine works through keywords that can be found in the content or text of a web page. When using words like “SEO” we compete in the search engine in front of many other pages that also include this term.
To be competitive, it is essential that all the keywords that are relevant to your company’s proposal are sorted and prioritized. Thus, from this list, you can produce content and adapt the website to these terms. Achieving so that interested people can find your site much more efficiently.
Tools like Google Ad Words Keyword Planner will facilitate obtaining keywords related to the value proposition of your company.
The process consists of taking the results of this tool and defining around 15 keywords with which your company will compete in the search engines. This is something that must be repeated again and again at the end of each month to adapt to the changing search trends.
- Build Pages Designed For Those Keywords
The key to achieving a proper web positioning is to create pages specifically designed to adapt to those keywords categorized and defined. Because creating a single page to achieve positioning through a single keyword can be an impossible feat, the idea is that through your keywords list you can determine the number of pages you need to create to adapt to your focus words.
It is also essential to take into account that when doing SEO the number of pages should correspond to the number of products or services offered by your company, as well as sections for important location and contact data, always taking into account the keywords. The interlinks, which connect the user to different parts of the page are necessary to improve user experiences, as well as the inclusion of content and photographs.
- Create A Blog To Attract With Content
It is not in vain that one of the most demanded trades today is that of content writing. This is because blogs have become the ideal way to generate traffic and position a website through the use of keywords. However, it is essential to clarify that companies must write for audiences, not for search engines.
In such a way, although the keywords continue to play an important role, the main thing remains the value of the quality of content that is published.
- Design A Link Building Plan
One of the best ways to achieve web positioning is through link building, a technique that allows you to generate SEO outside of your web page. It is also a factor of great importance for positioning since search engines take into account the traffic that is made from other pages.
Creating a link building plan is to think about how you can get the links to your page to other websites and places outside your digital ecosystem. This can be achieved by exchanging content with other blogs.
Other ways are to use the blog of your page to publish content about events and events of interest to all audiences.
5. Analyze The Results Of Your Plan
An entire plan does not make sense if you are not able to analyze the actual results of the whole process. For this reason, it is essential that you regularly monitor and analyze the results of your plan. An excellent way to do this is by creating tracking tools in Excel or other platforms to verify the amount of organic traffic that is generated on your website through SEO.